As a professional, you may come across the term « step in agreement » and wonder what it means. This phrase refers to the idea of having multiple pages on a website with similar content and keywords in agreement, so that they work together to improve search engine rankings.
Here`s an example: Let`s say you`re running a blog about healthy recipes. You`ve written a post about vegetarian tacos and optimized it for the keywords « vegetarian tacos. » Later on, you write a post about vegan tacos and optimize it for the keywords « vegan tacos. » Both posts are about tacos, but one is specifically about vegetarian tacos and the other is specifically about vegan tacos.
Now, if you link from the vegetarian tacos post to the vegan tacos post and vice versa, you`re creating a step in agreement. The two pages share keywords and related content, and by linking them together, you`re sending a signal to search engines that these pages are related and should be considered together.
Why is this important? When search engines crawl your site, they look for signals indicating what your content is about and how it`s related. By creating steps in agreement, you`re helping search engines understand how your pages relate to each other and what keywords they should be ranking for.
There are a few things to keep in mind when creating steps in agreement:
1. Make sure your pages are truly related. Don`t force a connection between pages that have nothing to do with each other, just to try to improve your rankings.
2. Use anchor text that reflects the keywords you`re targeting. In the example above, you might use phrases like « vegetarian tacos » and « vegan tacos » as your anchor text, to reinforce the connection between the two pages.
3. Don`t overdo it. You don`t want to create so many links between pages that it starts to look spammy. Focus on creating a few strong steps in agreement that really reinforce the relationships between your pages.
Overall, creating steps in agreement is a smart strategy for improving your website`s search engine rankings. By linking pages with similar content and keywords, you`re making it easier for search engines to understand what your site is about and how your pages relate to each other. Keep these tips in mind as you build your site, and you`ll be well on your way to a stronger SEO strategy.